Profit - This refers the actual profit, not the purchase price that you pay.  We have to cover the expenses of making the shirts.  Depending on the size and style of shirt, how many ordered in each batch etc, 20% - 40% of the purchase price goes towards a donation. 1/2 of the donation goes to Pipsqueak Paddocks Miniature Horse Haven Society, and the other 1/2 goes to the registered Canadian Charity of your choice.